ABOUT

The Brief :
- Propose the visual identity and app mockup for an engaging and immersive Public Bike Scheme operating within the city centre of Leeds.

My Aims :
- Engaging and personalised graphics.
- A clear and easy-to-use app design.
- Aiming to tackle the problem of congestion and public travel, prioritising pedestrians and safety, thus promoting a healthy active lifestyle, and cutting air and noise pollution.