ABOUT

CONCEPT
The Jack Harlow × KFC “No Place Like Home” campaign transformed a Louisville KFC restaurant into a full-scale branded takeover celebrating the intersection of music, culture, community, and Jack Harlow’s hometown roots.

EXECUTION
Six One Live led creative strategy, production, and on-site execution, bringing the artist and brand narratives together through an immersive fan experience. The activation combined branded environments, live experience, content capture, and cultural storytelling designed to extend beyond the physical event across artist, brand, social, and media channels.

RESULTS
The campaign generated 15M+ impressions, national media coverage including Billboard, Rolling Stone, and AdAge, and record social engagement for a KFC brand activation. Multi-format content extended the experience across artist and brand channels, turning a localized activation into a nationally amplified cultural moment.