About me
An award winning ECD/Creative Director with 25+ years of international experience across fully Integrated Global Brands.
Having lived, worked, won pitches and awards on four continents, I am a true global marketer and a well-rounded CD. I bring strategic insight, strong team-building skills and a collaborative approach - always willing to sit down with clients, or teams, to get to the heart of the brief... delivering standout campaigns that elevate brands.
My passion and enthusiasm for creativity have driven my success at some of the world's leading agencies - AMV London, RKCR London, DDB Sydney, Clemenger BBDO Melbourne, Saatchi & Saatchi (Singapore, Hong Kong, and London), 180, Sid Lee and BSUR Amsterdam. Throughout my career, I have consistently produced outstanding, award-winning work for top global brands, agencies and CCO's, as well as chalking up one or two multimillion pound (or dollar) pitch wins along the way. Most recently, I helped Dentsu win Adobe globally and the Santander global account in 47 countries (Gen-Z focused).
If you're looking for a creative leader who can inspire clients, departments and teams to create great work that people talk about, let's chat.
Here are some social campaigns with real influence and commercial impact::
NEWS UK - Led creative direction for The Sun at The&Partnership, overseeing multi-platform campaigns that engaged an audience of 32 million monthly readers and strengthened the brand's market presence.
M&S - Writing and creating the big budget (£3M) 360 Christmas campaign - 10 TVC spots including the 90 second launch film. This is not just Christmas food campaign drove % like-for-like sales growth and £ revenue (+% YOY).
VODAFONE - Consolidated a £55M account by winning a £10M digital pitch for RKCR Y&R, leading to my promotion as UK Creative Director, where I oversaw the integrated account and mentored creative teams.
CARLSBERG - Secured and delivered the 'Euro 2012' campaign for Fold7, outperforming major competitors, with the final spot achieving million YouTube views in just a few days.
MINI - Developed and executed 'Another Day. Another Adventure.', a global, fully integrated campaignGlobal 360 campaign generating 7M+ views, 3M+ social video views and record sales of 301,526 units (+% YOY).
NAPCAN - A socially impactful campaign - 10M views - adopted in over 20 countries for government and educational use, ranked the Gunn Report's 17th most awarded ad in the world in 2007 and contributed to DDB being named Agency of the Year in 2008.
LUCAS FILM - Gained invaluable insights into Hollywood post-production, with a personal highlight being an unforgettable visit to George Lucas' home (whether he was actually there remains a mystery!).
Skills
Art Direction, Copywriting, Creative Direction, Digital Marketing, Marketing Strategy, Social Media, Team Management
Sector Experience
Advertising, Airline, Automobiles, Automotive, Banking, Beverages, E-Commerce, Film (Short / Documentary), Fine Art, Painting & Sculpture, FMCG, Food & Beverages, Footwear & Accessories, Gambling, Gaming, Government, Healthcare, Marketing, Media, Mobile, Newspapers, Online / Web, Outdoor, Print, Radio, Sports, Startups, Telecoms, Television, Tobacco, UI / UX