Sivonne Davis Vice President of Marketing Strategy

ABOUT

To prove why people call Walt Disney World “The Most Magical Place On Earth”, we turned the camera away from scripted magic and captured the real, unscripted moments of magic that happen in the parks every second of every day and shared them as real people do, as social stories, at the exact time they happened in the park.

In a one-of-its-kind synchronized social takeover with 11 of Disney's biggest franchises -like @starwars, @pixar and @disney- more than 107 million Disney fans were invited to follow real magic from the moment the gates opened to the closing fireworks. All in one day.

MADEIT CREDITS

  • The Walt Disney CompanyClient
  • Alicia HerczegDirector/Strategy/Planning & Integration
  • Allison BloomArtist
  • Amy FosterVP/Account & Project Management
  • Andres ArliaGroup Creative Director
  • Bjorn EdwardsDirector/Digital Media Strategy & Activation
  • Brian HigginsArtist
  • Brian MountainDirector/Account & Project Management
  • Brittany MaddockPost Producer
  • Courtney ShamitkoVP/Strategy/Planning & Integration
  • Daniel MercadanteDirector
  • Dennis ChalifourDirector/Creative
  • Drew TorescoLine Producer
  • Drew WeirSound Designer
  • Ed KimSVP/Customer Engagement
  • Eric KarnManager/Social Activation
  • Flossie GillenBusiness Affairs Manager
  • Gene RapadaManager/Programmatic Activation
  • Giovanni MuratoriCreative Director
  • Gui TengManager/Social Activation
  • Gwen SchaeferSenior Manager/Strategy/Planning & Integration
  • Heather RichardsonExecutive Producer
  • Heidell BaranSenior Manager/Marketing Strategy
  • Helen PakSVP/Creative
  • Isis MasoudCasting Director
  • Jack McReeSenior Integrated Producer
  • Jane BenkelmanAccount Executive
  • Jennifer BrunnerSenior Manager/Marketing Strategy
  • Jessica RudisGroup Creative Strategic Planner
  • Jim RealCreative Vice President
  • John McCallCreative Director
  • Kaeley MelaniphyAssistant Editor
  • Kat MaurtuaManager/Social Activation
  • Katy GidwaniAccount Manager
  • Kurt FriesExecutive Creative Director
  • Laurel FlattChief Client Officer
  • Lauren ProspectAccount Director
  • Lee BoshesVP Integrated Strategy
  • Lisa BecketEVP/Global Marketing
  • Lisa MeyerSenior Manager/Programmatic Activation
  • Lucy LockeCasting Director
  • Mary Beth EliasDirector/Marketing Strategy
  • Mayra QuerisSenior Manager/Marketing Strategy
  • Megan ReillyProject Manager
  • Nadav KurtzEditor
  • Natalie SimsSenior Manager/Strategy/Planning & Integration
  • Pedro PérezChief Creative Officer
  • Rafael RizutoChief Creative Officer
  • Robert ChanManager/Programmatic Activation
  • Roger PetrussonProduction Director
  • Sally ConnerVP/Global Content
  • Scott HowardExecutive Producer
  • Scott HudginsSVP/Commercial Strategy
  • Shawna RossChief Strategy Officer
  • Tony MourinoSenior Manager/Account Management
  • Tony WallaceExecutive Producer
  • Zulema OrozcoGroup Design Director
  • * D&AD
  • * Sivonne DavisVP/Marketing Strategy
Add yourself to this project

This Is Magic

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