ABOUT

Maepranom

Background:
The chilli sauce MaePranom (Mother “Pranom”) is the legendary brand that has been with Thai people, especially housewives, for 61 years. The brand wanted to connect with younger generation who seeks for convenient lifestyle by launching the new package, an instant Tube Sauce.

The Idea:

MaePranom spices up the couple’s night in hilarious film aiming to connect with a younger audiences with the new packaging for the chilli sauce.

The idea demonstrated a moody relationship of marriage couples whose tiny problem has gone so big without good listening of each other. Directed by the most famous Thai Director, Thanonchai. The story is entertaining and filled with lots of unexpected twists until we know that there is MaePranom sauce in tube package to help solve the couple’s life issue.

The Result:
After launch, the film was a big hit and create buzz with 4 million views and more than 100,000 Engagements in 2 days. Earned media value 38.5 MB with Fanpage increased by 107%. Maepranmom became No.1 Fanpage in seasoning industry categories. And ‘Maepranom’ becomes a new iconic that represent “Mother” in today lifestyle. International including China Market loves the film. The translate versions were created which open an opportunities for the brand.