ABOUT

SANGSOM BAR
GIVES A NEW LIFE TO 11,000 USED SANGSOM BOTTLES

BACKGROUND
SangSom, the leading Thai Rum, made a strong
commitment to sustainability. By 2025, our goal
is 100% of glass sold in Thailand will be retrieved
for reused and recycled.

PROBLEM
As a rum brand that is popular in partier's.
How can we turn sustainability spirit into an
experience that is friendly to consumers and
the environment without creating new waste?

IDEA
The Reuse-Before-Reuse Bar', the iconic bar builded by 11,000
REUSED SangSom bottles before REUSING them back on shelf
as SangSom Rum. The entire construction is plastic free. And all
of the bottles will be reused for many more parties to come.

RESULT
The spirit of Thai rum isn't just about reuse. But, also, expanding opportunities,
and giving old things a new purpose.