ABOUT

BACKGROUND
According to statistics, Influencer Marketing has significantly
grown 40% in South East Asia and tends to keep growing
continuously. When 'Plan B', the leading out of home media company,
wants to expand to the screen nearest to consumers, they
partner with AWW, Japan's No.1 virtual human creator, to create


IDEA
PLAN B X AWW INTRODUCING, 'KATII'.
A Virtual Influencer, born with international look and a local
heart who expresses Thai charm through fashion and unique
Thai gag.This new influencer never calls in sick, gets demanding
or requests a make-up artist. She was born 22 and will
remain 22 forever. Only 1 week after debut, her followers
rise instantly. Fashion world has welcomed this new icon
warmly by presenting Katii on Thailand's top magazine covers,
and even China's leading fashion magazine where Katii
represents Thai Virtual Influencers overseas. She's even
the first model featured in legendary Vogue's exhibition.
This non-human influencer became a marketer's hot trend
and has worked with many leading brands. Finally, Katii
has been awarded at 'Thailand Influencer Awards 2022'
for 'Best Virtual Influencer'. Plan B has paved the way for
an innovative future business model, where media and
influencer are allied as one.