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Sound of Safety
Turned every stop into the start of safety calls.

Background
‘Phone scams’ in Thailand are on the rise. The fraud calls caused damage over $40M to Thais.
This time they impersonated the police officer and tricked the victims to transfer money.
This threat has become Thailand’s national agenda.

Since even police authorities are now used in fraud tricks.
It’s time..Private sectors join forces to help warn Thai people.

Idea
Whoscall x VGI x BTS

Whoscall, a leading caller identification application,
in partnership with VGI Media, ​​the leading provider of OOH media
and BTS Skytrain Thailand's national public transportation with 54 million users per month.

We hijack the sound that Thais are familiar with for over a decade, the skytrain announcements.
We remake all station announcements featuring the voice of the SKYTRAIN original announcer, Rudklao Amratisha, for Ear-catching safety messages.

Over 30 scripts are customized to rhyme with the original station names,
covering the entire line.

Result
Our safety sounds have been heard not only in the stations, across the country.
Many Thai netizens even came up with their own creative versions.
Finally, our announcements turned every stop into the start of safety calls.

17 M Scams Blocked by Whoscall
165% Increase From Last Year
40 M Eyeballs
+300% DOWNLOADS