As part of the team at MBA I created an identity and content for The Marketing Society’s annual conference in 2015. The goal was to maintain the prestige of the event, compared to previous years, promote interest and as a result sell tickets.
The overarching theme ‘Beyond’ was transformed into a wormhole identity which perfectly embodies the idea of pushing boundaries and exploring the unknown. Both day and night events successfully sold out and supporting signage helped guide attendees to their seats. All marketing material created supported the theme, pushing boundaries where possible, such as animated interfaces on the microsite and uniquely built invites.