ABOUT

I had the opportunity to consult for a large FMCG retailer, the brief; to simplify messaging within the check out zone space and to engage customers with relevant communications. As part of the research, I prepared a short presentation covering the following topics and delivered the findings to a group of stakeholders:

· The customer mindset at the check out zone
· The relevant messages as the customer passes through the check out zone
· The message hierarchy within the check out zone
· The specific locations we could communicate messages within the check out zone