ABOUT

Team 'Going The Distance' took part in, and won, the University of East Anglia's Jailbreak Charity Event - the idea is to get as far away from campus as possible in 48 hours without spending any money, all while raising money and awareness for this years chosen charity; WATERAID. We managed to get from UEA in Norwich, UK, all the way to Dubai, UAE, through the huge generosity and support of Air France KLM & GreenFrog Taxis. As a collective, we raised nearly £15,000 for WaterAid, all of which is going towards efforts in Madagascar. This project was subsequently used as an internal marketing communications piece for KLM in the UK.