ABOUT

A submission for the 10 year birthday, limited edition coffee cup sleeve for Vida e Caffè, a chain of Portuguese/South African coffee bars. The design incorporates the brand’s slogan, ‘Bom Dia!’ which means ‘Good Day’ in Portuguese, emblazoned across the knuckles of a fighter, who ‘pities the fool’. This was used to emphasise the powerful punch of the coffee while incorporating a ‘retro’ boxing poster aesthetic.