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With the Emergency Contraception pill made available in pharmacies across Ireland, a new brand identity needed to be developed to promote it’s availability. The identity’s look and feel needed to convey emergency through it’s colour and ideally be a strong logo through it’s simplicity. The result to the right here is a bold red stamp that is on it’s way to becoming synonymous with the Emergency Contraception options in Ireland. The use of the exclamation mark obviously conveys the urgency of the situation whilst red is both medical and an emergency response colour. The shape of the logo, being round also has significance. It reflects the shape of the pill and the simplicity of the shape allows it to be used effectively as a stamp.

For more information about Emergency Contraception check out the website