ABOUT

As a Content Copywriter at Eliga Services consultancy, I worked closely with the UX Designer and Product Owner to identify and target different industries that could benefit from open banking technology. These brainstorming workshops were instrumental in creating Proof of concepts (POCs). I prepared the copy from B2C applications. Additionally, I reviewed microcopy, notifications and CTA buttons. I also checked and edited wireframes of different UI scenarios.

While direct user testing was unavailable, we used market research and gorilla testing across the company, leveraging team members' insurance and lending experience. We also explored how open banking can help vulnerable customers access a wider range of products and services as well as community-led initiatives.

-For instance, spending insights may help users save money on utilities, improving their financial health.
-Alternatively, a user may benefit from real-time balance notifications to keep track of finances.

Finally, I worked alongside the UX Designer to identify and improve sub-journeys like onboarding, purchasing, renewal and managing finances. By championing a user-centric, design-thinking approach, we ensured time was used efficiently, before further developing the concept to deliver a frictionless journey.