ABOUT

As a copywriter for a leading global financial services client, I transformed complex financial concepts into clear, engaging content. Working across more than 15 locations, including major financial hubs in North America, Europe and Asia, I crafted compelling content for diverse private banking, wealth management and advisory audiences. In the London Studio, I collaborated closely with the lead writer to simplify complex information, innovate content solutions and deliver impactful campaigns. I also created UX copy for the JPMI mobile app, designing user-focused content that improved clarity and supported seamless digital experiences. I applied my expertise in storytelling, digital content and SEO to deliver content that met both user needs and business goals, contributing to the team's success on a global scale. I also used my strong proofreading skills and understanding of tone of voice to support urgent business-as-usual requests across productivity and workplace tools.

UX Content Design Highlights

-Localised wealth management content across Europe, APAC and the UK, adapting US English content for regional audiences, optimising it for SEO, and coordinating translations where required.
-Partnered with Cybersecurity and Marketing teams to create user-focused, SEO-friendly landing pages, seasonal campaigns (including JPMI app safety initiatives), and content supporting local events in Oxford.
-Developed content on sustainability and global investment themes, helping clients understand the possible impact of market trends on wealth.
-Wrote UX copy for the JPMI mobile app, ensuring content was clear, consistent and aligned with user needs across key customer journeys