ABOUT

15 million people in Britain have long term conditions such as asthma, diabetes and epilepsy. £11billion a year is spent by the NHS treating avoidable problems with such conditions. ELFy is the response. A simple support system for people with long term conditions and others who need to take medication regularly. Simple alerts. User-friendly info. Easy access to key personal and medical info. And a unique Action Plan for emergencies.

I was asked to create a brand including the name; creative direct the identity and navigational content; write the (non-medical) content; create social media e.g. Facebook page and posts; create website and write blogposts; plan and create online (Google) advertising; write and creative direct promotional videos.