Simon Senior Brand Designer

ABOUT

I was commissioned by the Fury Design Agency, to create the branding for The League, a new digital entertainment brand launched in Central Asia by NEXT, an established brand in Kazakhstan.

The League offered gamers access to top-spec, cost-effective facilities at gaming centres across the region.

Using a hexagon and chevron device, military-style stencil typography, and a distressed look supported by a striking colour palette, helped The League achieve strong recognition and great customer engagement with revenue exceeding projections.

MADEIT CREDITS

  • NEXTClient
  • SimonDesign and Art Direction
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