Simon Senior Brand Designer

ABOUT

Pivotal Innovations, a start-up based at Level39, Canary Wharf briefed me to create a brand that would appeal to both the emerging tech industries and the established financial institutions located in the area. I designed a flexible identity that can utilise any one of four geometric pattern shapes alongside the wordmark creating a playful logotype that’s constantly evolving – reflecting the fast moving nature of these market sectors.

MADEIT CREDITS

  • Pivotal InnovationsClient
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