ABOUT

Commissioned by The River Group, Imagine Cruising is a rebrand of Imagine Holidays — a repositioning required to support the company's international growth ambitions and bring greater clarity to global audiences.

I led the development of the visual identity, creating a distinctive interlocking monogram and a brand system built to scale across channels. A complete reimagining of the original brand, the new identity establishes a more contemporary, premium platform.

The system was rolled out across a broad range of applications, including digital advertising, print collateral, branded merchandise and motion — contributing to a brand transformation that delivered £119k in additional margin from day one.