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The HiLight is an exclusive residential development by Ghelamco, a leading international property developer, on the historic Price’s Candle Factory site in Battersea, London. A comprehensive branding and marketing platform was developed to position the scheme, blending its rich heritage with contemporary architecture to appeal to a younger, affluent audience.

The visual identity combines a refined wordmark with a graphic symbol inspired by the building’s steel girder construction, abstracted into a row of candle-like forms. A ‘golden hour’ colour palette was created to reflect the ever-changing natural light that plays a central role in the scheme’s visual aesthetic.

To bring the brand to life, a series of teaser video concepts were developed alongside a launch website that introduced the development’s unique lifestyle proposition. The wider campaign also included detailed brand guidelines and a premium sales brochure to support marketing, sales, and agent communications.