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A recruitment campaign delivered across a dedicated microsite, digital advertising, and social media, designed to attract prospective undergraduate and post-graduate students.

The campaign microsite brought the idea to life digitally, supported by paid and organic social executions. The concept centred on a brand film created by Aspect Film and Video Productions, featuring wild animals and their unique ‘calls’ shown on the streets of London, symbolising the opportunity for students to pursue their own extraordinary path.

The campaign delivered 1.4m film views (against a target of 400k) and contributed to a 94% increase in MBA applications, alongside 10k undergraduate applications — the highest number the school had ever received. The work was shortlisted for the Creativepool Annual and The Drum Marketing Awards.