ABOUT

VITARITMA product range identity & package design

Labormed’s pharmaceutical company portfolio contains many vitamin products which lack a distinctive visual identity on the local market: the design show little interest, nothing to attract the consumer.

Therefore, a new brand was created: Vitaritma.
Vitaritma is a lifestyle brand, dedicated to modern women, active, but focused on health and beauty.
Vitaritma are day-to-day vitamins, that you wear in your purse; their use is not limited only to those who have a vitamin deficiency problem, but also for a healthy lifestyle. The pills are fruity flavoured and chewable.
The pocket friendly packaging is easy to carry in all circumstances.

The visual system emphasizes the product range characteristics with an overall trendy, sophisticated, chique look and feel. The “V” icon stands for Vitaritma and is “accessorized” with suggestive symbols for each product benefit. The mixed abstract shapes and colors are also relevant for the complex formula with special ingredients.