About me

I am a London based Photographer specialising in Fashion, Beauty, Editorial and Ecommerce
photography. My career started 10 years ago when I booked my first paid job - shooting an album
cover for Decca records. This led to more work for Universal, Sony, Warner, Polydor, Three Six
Zero/Roc Nation and Disney. The music industry was where I honed my skills as a professional
photographer and from there I moved into fashion and this is where I find myself most inspired.
As a freelance fashion photographer I have shot for a dynamic client list including Nars Cosmetics,
Nike Europe, Top Model Scandinavia, Hello! Fashion Magazine, Cosmopolitan UK, Harpers Bazaar
HK, Sigma Pro, Makeup 54, Look Magazine, Daily Express Saturday Magazine, JD Williams, Darling
London, Hub Shop London, Love Creative, Headmasters, Mimi Berry, Kate Sheridan, Fera
Jewellery, Esse Vie, Wild Aid and AKQA. For these clients I have shot campaigns, billboards, look
books, editorials and ecommerce.
Since 2017, I have been shooting full time for Next and Lipsy at their studios in North West London.
My role as Senior Photographer requires me to provide high quality ecommerce, creative and
campaign imagery for both womenswear and menswear. Reporting directly to the Creative Team, I
am responsible for all photographic processes within the studio - from lighting and shooting to
managing freelance photographers and studio assistants, liaising with the retouch team regularly to
maintain consistency. We regularly shoot online campaigns, which require me to realise a visual brief
from the Creative Team. From this, I design and implement lighting set ups, liaise with Studio
Assistants regarding the set build and fulfill the agreed aesthetic through a close collaboration with
the stylist and makeup artist.
I constantly strive to maintain quality, clarity and consistency in my work. I have a keen eye for detail
backed up with strong technical knowledge. I'm a team player and inspire high standards in others.
I'm highly organised, efficient and confident at making decisions and therefore thrive in a fast paced
environment.
I have extensive experience with the following equipment and software:
Nikon, Canon and Hasselblad cameras.
Profoto, Elinchrom, Arri and Bowens lighting.
Photoshop, Capture One, Bridge, Lightroom and Phocus software
Mac and Windows computers.