Simon Warden Design Director

ABOUT

All over Soho the developers are taking over, and the little guys are losing out. In the process the area is losing its sense of creativity. Lights of Soho, an independent gallery and creative space, needed to raise awareness of its plight and gain local support. M&C Saatchi created a platform for protest: #NoArtistsNoArt and launched the world’s first art blackout. We covered up the art in Soho’s most popular restaurants, members clubs, bars and cafes. It revealed what Soho will become if places like Lights of Soho cease to exist. On social media our protest reached over 12 million people. For just £691.51 we made a big noise out of a little local issue.

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