ABOUT

Lot 20 regulation was brought in by the European Commission to enforce new energy efficiency standards for electric heating products. Dimplex was already making great efficient products but wanted a piece of content to explain how this would affect older products and the market as a whole. I write a script that highlighted the changes, the reason for them and the opportunities this presented to contractors and sales people then designed and directed this animation with my team and animated sections myself. The animation was featured on the Dimplex stand alone Lot 20 website.