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Secondary Progressive Multiple Sclerosis (SPMS) currently takes years to diagnose. There’s no easy test for it. Instead, you must look for the subtle signs of disease progression. It’s why so many SPMS diagnoses get missed. And the longer they’re missed, the more irreversible brain damage patients suffer. We needed to do something that stuck in the minds of neurologists, compelling them to look for early SPMS signs. The 'Slow The Burn' campaign demonstrates just how damaging SPMS can be to patients’ minds. We used real wax candles alongside patient photography to burn into neurologists’ minds the importance of diagnosing and treating SPMS early.