ABOUT

Rebrand and Relaunch of a leading British safety knife brand. The entire brand was rethought including a new colour palette to focus on the 'safety' aspect and new fonts to align with the group. The logo was modernised and introduced a contemporary slash aesthetic. The word 'edge' was cut with dozens of minute slashes which adds texture while allowing the words to stand apart even when used as a single colour logo.

Assets included a new website, brochure, infographics, photography and 360 product views.