About me

Board-level media planning, attribution and analytics leader. High level of applied data analytics experience with strong focus on increasing media effectiveness. In-depth experience of working across all digital and traditional media channels at both practical and senior level. Able to forge strong relationships with all levels of client up to C-suite

Media Week Gold for best use of econometrics, 2019

Silver award at WARC best use of data, 2019

WARC Special Award for Attribution 2019

Finalist, Drum Awards - Most Effective Use of Data and Insight, 2020

Finalist, Marketing Society Brave Awards - Best use of Data, 2020.

Intermediate level R coder.