ABOUT

In a world of more, Big Data startup Crayon Data brand promise is to simplify choice for consumers. With no legacy technology or existing products, Crayon Data started from ground zero to build and delivery their brand promise.

Responsibilities
Creative enhancement of the original identity and develop a visual language to be applied across all products, digital presentations and sales tools. Working with product managers in Chennai, India to develop and prototype UI interfaces for Mobile and Desktop Dashboards. Establish and manage an outsource team based in Manila, Philippines

Outcome
Within 16 months the Crayon family had grown to 120. Videos and sales tools had simplified and added clarity to Crayon’s product and service offering throughout the growing organisation. Products had a unified visual language