ABOUT

This project began with a simple poster and ended up as a complex nationwide campaign. I designed posters, flyers and postcards to recruit volunteers from the following groups: students, differentiated shop roles, general.
I also designed and set a "how to guide (recruitment)" for CRUK store managers.

This national campaign involved working within very tight brand guidelines - which I am proud to say I opened up just a little with a new "shopping bag" framework that permits visual and textual information to be separated to avoid crowding or illegibility. The designs also involve the use of interactive PDFs which permit local store managers to enter specific information without the need for involvement from head office in Islington.