Silvia Cutrera Copywriter

ABOUT

In October 2017, worldwide newspapers reported the catastrophic breeding event suffered by a colony of Adélie penguins in Antarctica, where only two chicks out of 40,000 survived while the others died from starvation. Such shocking news inspired this idea – a collaboration between Penguin Books and WWF aimed at promoting penguin adoptions.

AWARDS

Best ad which really should run (that hasn't)
Best Charity
Chip Shop Award
Chip Shop The Drum editor-in-chief Award

MADEIT CREDITS

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