ABOUT

Brand regeneration across all media, for a business with ambition.

Blueberrywave simplify the complex world of customer data for clients looking for business growth. By advising clients in four specialist areas: insight, data, communications and systems they help businesses to extract more from their existing customers… making data personal. Blueberrywave needed to realign their brand and values so that they communicated the same consistent brand message whatever the media and audience.

OBJECTIVES OF THE CAMPAIGN
The brand realignment was aimed to create ‘one voice’ for all employees when communicating to their customers. Externally the alignment communicated a consistent look/feel that would be recognisable across all media and collateral. Blueberrywave are a forward thinking modern business and their brand needed to reflect this.

The new brand had to communicate what is at the heart of Blueberrywave, and at the same time look fresh and modern.

THE STRATEGY
Our first step, with many different business stakeholders engaged in the brand regeneration process was to run a brand and messaging workshop. By running a series of interactive tasks we stripped out the noise and really distilled the essence of what Blueberrywave do, the benefits of being a Blueberrywave customer, Mission, Vision, Brand Personality and strapline.

We then developed the logo, visual identity and ran a web site mapping workshop to plan the online customer experience. On approval of the visual identity we conceptualised the website homepage look/feel, a storyboard for the mission video and an image library for use across all collateral. We then started to build out the business toolkit and sales enablement presentation.

CAMPAIGN RESULTS
The new brand now provides consistency across all channels.

All employees now have a brand they are proud to show off, but more than that they now all know how they should represent Blueberrywave to their customers.

Their website is now fully responsive for any device and punchy copywriting means their messages are now clearer and not lost in a lot of jargon.

The mission video is also being used as an engaging opener for sales meetings along with the refreshed Powerpoint.