ABOUT

T-shirts seasonal collections, man, woman, kids 2004-2007. Most were water based prints.
My aim was to develop a concept until it was trasformed into visual meaning.
I created key collections elements that sucessfully drove up sales.

Although theese graphics were made fifteen years ago, they still reflect the positive spirit animating that collection, made for a company that changed its name ever since, in order to appeal the teenager slice of market impressed by brand new brands.