ABOUT

Our world is changing. So is the energy system that powers it. Together, we can shape and share the possibilities a demand responsive system has to offer.

I was asked to provide Sound Design, Music Edit and Mix for this wonderful Motion Graphics Animation for the Power Responsive awareness campaign. The audio aesthetic was very much about organic, subtle Sound Effects in order to emphasise the ethical responsibility towards nature we all have.

The Audio Effects were fashioned to sound soft, natural, and pleasing to the ear. Recordings of chalk on paper, tennis balls (for the sun burst!), plastic toys rolling around (for the seesaw sequence and ball subsequently spinning in the circle), and Alka-Seltzer fizz were incorporated. These were then processed, warped, and lots of subtractive eq was applied to maintain the emphasis on gentleness, as specified by the client.

The music edit on this piece was particularly challenging, as numerous disparate sections of the raw track were chopped in and compiled to suit the various moods and sequences of the animation, in an effort to suit the narrative as effectively and emotively as possible.

This piece was used at a conference and sits proudly on their website.