ABOUT

The Sound Design for this fabulous Links London animation was largely focused on the trademark Links ribbon, which gracefully and glitteringly swoops around our various London locations until we reach the grand opening of the iconic Links London box.

Multiple audio recordings were layered and manipulated - including tarpaulin, silk, and cloth. At the forefront of the ribbon sub-mix, are two silk layers, pitch shifted and panned over time against one another to articulate the on screen movement.

Additional Sound Design layers were used in key moments of the ribbon's journey, such as a 'sparkles' layer which was kept very subtle yet ever purposeful in the mix, and some similarly subtle deep whooshes, just to add that extra bit of 'body' to the ribbon's sound when larger movements occurred on screen.

The film was brilliantly received by the Links marketing team. In addition to being shown both on TV and online, the ad was deployed in-store to raise customer awareness of the new range. I am very proud of the final result and I do hope you'll enjoy it too!