ABOUT

At COP28, we revolutionised the Siemens experience by engineering a bespoke volumetric LED Display that communicated its commitment to tackling the climate crisis. Working with One Small Pixel, the memorable audio-visual experience captivated attendees on the global stage at Expo City, Dubai, 2023.

As the largest platform for Siemens to share how they’re tackling climate change, our challenge was to concisely communicate their initiatives and create a memorable experience that captivated attendees.

We turned Siemens' message into a 3D, immersive, audio-visual spectacle. At each stage of the narrated story, 3D animations formed within the display, covering mining and furnaces to green energy and supply chain tracking.

Maximising the depth of the space with 13,440 LEDs that formed individually addressable pixels brought their messages to life. Using TouchDesigner, our custom volumetric authoring system, blended coding and animation skills. This allowed for the content creation and real-time previewing to seamlessly synchronise with VOs and audio.

As a cornerstone of the event, guests immersed themselves in Siemens' climate change endeavours and gained a deeper understanding of their dedication to sustainable solutions.