ABOUT

With skincare alternatives such as hyaluronic acid looming large, the story of Nivea’s Q10 product line seemed to be getting, quite ironically, a bit old. The brief at hand was to revitalize brand and product communications online by adding local flavour and relevance to the "My Best Time is Now" global campaign. After choosing to relate the Q10 Plus storyline to the philosophy of feeling good in one’s skin, we selected two remarkable Bulgarian women with a similar take on life to be our local influencers.

After a very successful modelling career, Maria Sylvester has become an immensely popular talk-show host while Milenita has reigned supreme on the ever-fickle indie scene of Bulgaria for almost a decade.

In another notable milestone for the project, the two online films were the first Nivea videos ever developed and produced in Bulgaria.