ABOUT

When the owners of Muscat Hills Golf & Country Club commissioned the campaign for the launch of the club’s residential project, they specifically insisted that the communication must attract Omani interest and investement, even if golf-savvy expats accounted for the majority of the target audience. The relative novelty of the sport in the Sultanate meant the campaign had to be a golf primer of sorts – so both the tease and reveal phases borrowed heavily from golfspeak.