ABOUT

This logotype remains one of my favourite forays in identity design. The venture it proudly represented was summarily dissolved after only a couple of years of existence but its one-time proprietor – a former fellow-student of mine who was also a history buff and quaintly, an Enron alum – recently confided to me he so liked the graphic device at the end of the wordmark that he had at some point seriously considered naming his current fund ‘Popolo’.