ABOUT

The cunning game plan behind KOLORA was that it had to ‘look, sound and feel foreign’ in the nicest, poshest sense of the word – even though it was the brainchild of Bulgaria’s largest and most successful manufacturer of beauty products. Expectations for the product launch commercial were similar: it had to appear produced in preferably London or possibly Paris but absolutely nowhere south of Berlin. Curiously, the same logic did not seem to apply to the production budget but then one of the world’s top hair models happened to be Bulgarian so we pronto flew her in from New York. (She's the brunette and yes, she gave us the discount discount rate and flew economy.)