ABOUT

There was a very palpable buzz in the market when Chinese car manufacturer Great Wall set up an assembly plant in Bulgaria and then promptly announced a creative services pitch for their regional marketing activities. After winning the latter on a pithy tagline (Made in България) and some previous GW experience from the Middle East, the agency was tasked with that whitest of whales of the Bulgarian ad industry: a locally developed and produced TV campaign for an automotive client.

The experience was not without its growing pains: the client had previous arrangements with top Bulgarian actors to endorse the brand so there went the budget. By the time the brief arrived, we were left with three strictly local A-listers, a shoestring and a green screen. The money fizzed out after shooting two out of the three commercials originally planned but then the guy from the first video ended up on Games of Thrones, you know.