About me

A path marked by pixels and passion, I've journeyed through the dynamic realm of content production, crafting captivating visual narratives that leave a lasting impact.

My story kicked off in the bustling cities of Singapore and Kuala Lumpur in 2007. Armed with a camera and a dream, I immersed myself in the art of video editing and production, weaving tales that spanned TV commercials, social media platforms, and business content. My journey wasn't just about work; it was about discovering my canvas in advertising agencies, media outlets, consulting firms, and post-production studios.

In 2013, my adventure took a whirlwind turn as I stepped into the shoes of a Senior Producer and Video Lead at CMG/Weber Shandwick, part of the InterPublic Group family. Within a year, I rose to lead the team, and my tale carried me across oceans to Tokyo, Japan. It was there that I replicated success, ensuring that the threads of creativity and efficiency were woven seamlessly. From directing to post-production, I orchestrated a symphony that resonated across the diverse cultures of the Asia-Pacific region.

As I embraced the role of Production Director at Carat Content, APAC (part of Dentsu Aegis Network), my story merged creativity with strategy. With data as my compass and culture as my muse, I orchestrated a dance between creative and production workflows. From brainstorming to permit applications, I navigated the complexities, creating visuals that celebrated the vibrant tapestry of the region.

My journey continued in boutique agencies, where I found myself as both a Head of Production and a Producer. Across continents, I orchestrated regional productions, infusing stories with diverse flavors. Driven by a passion for efficiency, I streamlined workflows, breathing life into ideas and stories that traversed boundaries.

When the pandemic hit, my narrative took a twist. Embracing the role of a remote Project Director and Content Producer, I embarked on a global adventure, virtually directing content from Los Angeles to Kathmandu. In a time of uncertainty, I discovered the power of adaptability and the magic of virtual connections.

My most recent chapter, as the Head of Studio at LOKi Digital in Kuala Lumpur (), marked a crescendo. Guiding a team of gifted creators and producers, I explored the realms of social media and digital content. From Instagram's fleeting moments to TikTok's viral sensations, I led a symphony of creation that resonates with audiences around the world.

Through every lens and across every frame, my journey has been one of passion, innovation, and relentless pursuit of storytelling excellence by continuing to blend frames with feelings, crafting stories that find their way not just into screens, but into hearts.