ABOUT

My Roles: Creative Director, 2D Animation Lead, Character Design and Illustration
This project was a team effort. The credit page is at the end of the video. Do check out the team and reach out to them, they are an awesome bunch!

The Brief: We worked with Manjari Charitable Trust to create an engaging motion design video to raise awareness among lower-income families and parents about the importance of investing in their children’s education. Additionally, we also wanted to highlight the impactful work being done by Manjari and related NGOs. This compelling visual narrative was to be featured on Manjari’s social media pages, using dynamic animation and storytelling techniques to captivate and inform the audience, parents in lower and middle social class families.

The Idea: The idea that the team came up with was to create an animated video featuring a voiceover with excerpts from an interview with an ex-Manjari student. Instead of focusing on negative stereotypes like "poor kid can't study," highlight positive outcomes with messages like "This kid invested in their education and now is better because of it." Show proof of success rather than preaching. The animated medium also ensured the participant's anonymity while delivering an impactful message.