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Carphone had refreshed their premise to demonstrate the value of comparison and their Smarter World platform needed new content.

Having been briefed to focus on music, it seemed appropriate to aim for the creation of a gig. The resulting film threw classical musicians and a composer together with a DJ and opened up the platform for a headline film and four supporting content films to demonstrate how musicians use smart tech through production, rehearsal and performance.

The work was supported with further editorial from the Guardian and Future Media Magazines.