Sid Lee Paris

ABOUT

What better way to observe world-class art than by lying on world-class mattresses? Ceilings by Tréca is a bed trial like no other, offering museum visitors the opportunity to stare at the immense and incredible ceiling frescoes from the very best vantage point, the floor. With a tour planned around the world, the project first launched in Paris’s Opéra Garnier and saw over 12,600 visitors lie on Tréca mattresses to contemplate the ceiling’s masterpiece.

MADEIT CREDITS

  • ADOVAClient
  • Johan DelpuechPresident
  • Julia FlusinProducer
  • Kim FroissantCopywriter
  • Romain LehurSenior Art Director
  • Stephane SoussanCreative Director
  • Sylvain ThiracheExecutive Creative Director
  • Thomas LagetAgency Producer
  • Thomas Lec' HvienAccount Director
  • Sid LeeAdvertising Agency
  • eurobest

Seen By Tréca

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