Ashwin Graphic Designer

ABOUT

Visual identity for children's retail brand, Folk of Oli. The client wanted the brand to be more versatile, to have logo variations, a print, different typefaces and a winsome tone of voice that could all correspond to the company’s photographic style. We ended up with a diverse range of typefaces to suit any mood. We kept the collateral simple with line separators and lots of room to breathe for the content. The logo depicted her favourite flower, the hydrangea, and was crafted in a few variants. The outcome was a fun, cute lifestyle brand that could then project onto the photographic style throughout social media.

MADEIT CREDITS

Project featured: on 1st March 2019

Folk of Oli

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