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Creativepool held a creative debate in partnership with Shutterstock and 90 Seconds aboard the Shutterstock yacht.

In true debate fashion, the Creative Debate was formed of two teams battling it out, to decide if Hyper-Reality is the future of advertising.

Proposing that Hyper-Reality is the future was Terrence Morash, Creative Director at Shutterstock;Leo Rayman, CEO at Grey and Kate Hironaka, Chief Strategy Officer from B-Reel.

Debaters on the opposition team were Tobias Wacker, Creative Director at Hasan & Partners; Patrycja Lukjanow, Associate Creative Director, Saatchi & Saatchi and Christian Waitzinger, Vice President, Executive Creative Director Continental Europe at SapientRazorfish.

Date created: June 2017 2017-06-01T00:00:00+0100
Date published: 29 June 2017 2017-06-29T15:04:47+0100

AWARDS

Cannes Lions

MADEIT CREDITS

Project featured: on 29th June 2017 Contributor:

Shutterstock has been a Contributor since 17th January 2018.

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Cannes 2017: Hyper-Reality Debate with Shutterstock

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