ABOUT

Editorial Design | Luxury Travel | Art Direction | Print + Digital

As part of World Travel Holdings' luxury offering, SixStarCruises caters to an exclusive audience seeking once-in-a-lifetime cruise experiences. The magazine plays a key role in positioning the brand as aspirational, world-class and editorially refined. I redefined the look and feel of the magazine to better reflect the premium nature of the brand and its price point.

Creative Direction:
Previous designs leaned heavily on dated layouts and conventional tourism visuals. To elevate the brand, I introduced a more editorial structure, refined typography, and a hierarchy that guided the reader through content with elegance and ease. Imagery was carefully curated, less about destination clichés, more about capturing aspirational moments, mood and exclusivity.

The cover design leads with an atmospheric photograph that evokes curiosity and serenity, instantly setting a luxury tone. Inside, double-page spreads use spacious, modern grid systems, combined with rich lifestyle and travel photography to immerse the reader in a world of indulgence and discovery. Each spread was designed to feel like part of a premium travel journal, curated, considered and aspirational.

Key Contributions:
• Complete art direction and layout redesign for the flagship SixStarCruises magazine
• Developed a visual language aligned with luxury publishing standards
• Employed a refined type system and grid structure to improve readability and visual rhythm
• Curated and directed image use to evoke mood, destination storytelling and exclusivity
• Ensured the final product was equally effective for print and e-brochure platforms

This design helped move the SixStarCruises brand forward, from transactional brochureware to an editorial piece worthy of its name and clientele. The result is a cohesive, elevated magazine that communicates not only the destinations, but the experience of travelling with a brand at the top of its game.