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Promotional Product Expo 2017 | Exhibition Stand & Illustrative Concept Design

Premium Brands’ separate presence at the same 2017 trade show allowed for greater creative freedom and a more design-led approach. With an emphasis on the premium portfolio (including Moleskine, Contigo, Parker, and Rubik’s), I developed a concept inspired by Moleskine’s visual world — where ideas are sketched, captured, and brought to life.

Creative Direction:
I created a layered, illustrative identity using hand-drawn doodles and iconography, bringing to life the products through imaginative storytelling rather than traditional sales visuals.

Key Deliverables:
• Full stand design, including layout and 3D space planning to highlight hero products.
• Wall graphics using a custom illustration style that echoed the Moleskine ethos.
• Pop-up illustrations for product displays, giving a dynamic, creative flair to backpacks and tech accessories.
• Consistent visual language across brands that remained clean, minimal, and conceptually rich.

This project demonstrated my ability to elevate product displays with narrative and personality, building a branded environment that felt curated, premium, and imaginative.