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Promotional Product Expo 2017 | Exhibition Stand & Brand Collateral Design

At the 2017 Promotional Product Expo (PPE), SPS EU Ltd launched its "Great British Innovators" campaign to highlight British manufacturing and product design. I was responsible for translating this high-energy theme into a bold and unified exhibition stand experience, extending across printed materials and on-site graphics.

Despite my personal preference for a more refined and muted aesthetic, the brief from the Marketing Director was clear: big, loud, and proudly patriotic. I adapted accordingly to deliver a high-impact design with a strong brand message.

Key Deliverables:
• Exhibition stand design featuring Union Jack-inspired pillars and product zones.
• Wall graphics and banners
• Custom-designed product leaflets with hand-drawn illustrations and product specs
• Goody bag and direct mail design to drive engagement before and after the show.

This project tested my ability to balance creative instincts with commercial direction, delivering a vibrant, consistent experience that celebrated British design in full colour.